A "whisper Close" Toilet seat?

There comes a time in every home owner's life, when you have to replace a toilet seat. No matter how comfortable it might be, if you are getting splinters in unwanted parts of your body, you gotta do what you gotta do. Some things you just can't fix with duct tape.
  And even if you try, your wife is not going to be happy about it.

   So off we went to the home improvement store, where Mrs C. made her choice.

  She chose the Bemis "whisper close" model, pictured here.

   Changing the seat was not hard at all. But I have a question about the marketing of toilet seats.
  Who really sits around thinking up the marketing campaign, and where do they sit to do that thinking?

   Also, on the box it proudly tells you that you don't have to worry about pinching your fingers with this seat.
   I suppose if you have small kids that is something to worry about.

  I just can't help but wonder if I will have to start worrying about hearing whispers in the bathroom.
   "Don't forget to put me down when you are done Chris. I don't like it when you leave me up."

   And here I thought the people in my head talked too much, now I have to worry about whispering toilet seats?